I'M

David Coghlan.

FRACTIONAL MARKETING DIRECTOR, BUSINESS DESIGNER, SPEAKER.

wHO IS DAVID COGHLAN?

HI, THAT'S ME. I'M A MARKETING BUSINESS LEADER AND I'VE SPENT THE LAST 15 YEARS HELPING CUSTOMERS GET WHAT THEY WANT, PROFITABLY.

SO THE BUSINESSES I WORK WITH CAN GROW.

I'VE WORKED WITH SMALL BUSINESSES, LARGE CORPORATES, VC BACKED STARTUPS AND PUBLIC SECTOR ORGANISATIONS. HELPING TO TRANSFORM THEIR BUSINESS PERFORMANCE WITH NEW PRODUCT AND PROPOSITION INNOVATION AND SCALABLE GO TO MARKET STRATEGIES.

MY EXPERIENCE

WHO

EXPERIENCE

02 Experience

I'VE SPENT MOST OF MY CAREER IN DIGITAL MARKETING, BRINGING FULL MARKETING MIX EXPERIENCE ACROSS AWARENESS, ACQUISITION AND RETENTION. I’M HAPPY DEFINING AND SETTING THE STRATEGY, LEADING TEAMS AS WELL AS PROVEN EXPERIENCE OF ROLLING MY SLEEVES UP AND DELIVERING.

I ALSO HAVE EXTENSIVE DIGITAL PRODUCT DEVELOPMENT AND PROJECT MANAGEMENT EXPERIENCE, HELPING TEST, VALIDATE, ITERATE AND LAUNCH PROTOTYPES AND MVP PRODUCTS RAPIDLY TO MARKET.

BELOW ARE SOME OF THE PEOPLE I'VE HELPED IN THE PAST 15 YEARS.

2019 - NOW

ROBIN HOOD ENERGY

Head of Marketing

Responsible for all on and offline direct acquisition activity plus product and proposition development. Delivered a full business rebrand and as product owner of all digital estate ran an aggressive digital improvement program that increased sales conversion by 150%.

2015 - 2019

OPENWRKS

Head of Marketing
As a VC backed Fintech start-up, we tested, launched, pivoted and scaled our way through five business models in four years. I delivered two complete go to market brand launches and website builds, as well as owning all B2B and B2C customer acquisition channels and comms throughout.

2012 - 2015

EXPERIAN

Digital Marketing Manager
Ownership of all digital acquisition channels for Experian B2B and SME, delivering over £1.5m of digital revenue per year with an RoI of between 250% and 300%.

Experian B2B Marketer of the year 2015.

2010 - 2012

INSIGHT TO IMPACT

Owner / Partner

Business growth and digital marketing consultancy focussed on delivering consistent and profitable sales online. I ran and delivered all the digital acquisition and transformation programmes for our clients.

2005 - 2010