I'M
David Coghlan.
FRACTIONAL MARKETING DIRECTOR, BUSINESS DESIGNER, SPEAKER.
wHO IS DAVID COGHLAN?
HI, THAT'S ME. I'M A MARKETING BUSINESS LEADER AND I'VE SPENT THE LAST 15 YEARS HELPING CUSTOMERS GET WHAT THEY WANT, PROFITABLY.
SO THE BUSINESSES I WORK WITH CAN GROW.
I'VE WORKED WITH SMALL BUSINESSES, LARGE CORPORATES, VC BACKED STARTUPS AND PUBLIC SECTOR ORGANISATIONS. HELPING TO TRANSFORM THEIR BUSINESS PERFORMANCE WITH NEW PRODUCT AND PROPOSITION INNOVATION AND SCALABLE GO TO MARKET STRATEGIES.
02 Experience
I'VE SPENT MOST OF MY CAREER IN DIGITAL MARKETING, BRINGING FULL MARKETING MIX EXPERIENCE ACROSS AWARENESS, ACQUISITION AND RETENTION. I’M HAPPY DEFINING AND SETTING THE STRATEGY, LEADING TEAMS AS WELL AS PROVEN EXPERIENCE OF ROLLING MY SLEEVES UP AND DELIVERING.
I ALSO HAVE EXTENSIVE DIGITAL PRODUCT DEVELOPMENT AND PROJECT MANAGEMENT EXPERIENCE, HELPING TEST, VALIDATE, ITERATE AND LAUNCH PROTOTYPES AND MVP PRODUCTS RAPIDLY TO MARKET.
I'M NOW A BUSINESS FOUNDER, ADVOCATE FOR FREELANCE AND FLEXIBLE BUSINESS MODELS AND ADVISOR FOR TECH STARTUPS AND SCALE UPS.
2020 - Present
THE INSPIRED MARKETING GROUP
Co-Founder
IMG was born out of what we wanted as in house marketing leaders: Expert marketing skills on demand, No long contracts or retainers, extreme costs effectiveness. IMG helps corporate and scale up businesses get the marketing skills they need with extreme flexibility and no long commitment. We deliver through our IMG community of 100+ freelance marketing experts so our clients get exactly the right people but only for the exact moment they need them.
2019 - 2020
ROBIN HOOD ENERGY
Head of Marketing
Responsible for all on and offline direct acquisition activity plus product and proposition development. Delivered a full business rebrand and as product owner of all digital estate ran an aggressive digital improvement program that increased sales conversion by 150%.
2015 - 2019
OPENWRKS
Head of Marketing
As a VC backed Fintech start-up, we tested, launched, pivoted and scaled our way through five business models in four years. I delivered two complete go to market brand launches and website builds, as well as owning all B2B and B2C customer acquisition channels and comms throughout.
2012 - 2015
EXPERIAN
Digital Marketing Manager
Ownership of all digital acquisition channels for Experian B2B and SME, delivering over £1.5m of digital revenue per year with an RoI of between 250% and 300%.
Experian B2B Marketer of the year 2015.
2010 - 2012
INSIGHT TO IMPACT
Owner / Partner
Business growth and digital marketing consultancy focussed on delivering consistent and profitable sales online. I ran and delivered all the digital acquisition and transformation programmes for our clients.
2005 - 2010
NOTTINGHAM SQUASH RACKETS CLUB
Marketing, Membership & Events Manager
Full operational management of the business with the specific remit of growing membership through digital and in-person campaigns and programs.
03 PORTFOLIO
MY LATEST WORK. SEE MORE >
04 Work with me
SIMPLE, FLEXIBLE AND BUILT AROUND YOUR BUSINESS
Fractional Marketing
Director
Marketing done
with you
Marketing
done for you
Marketing done
for you
On-demand marketing team
Build a flexible and standalone marketing function to either absorb extra work and protect your team or to accelerate your growth journey without adding fixed costs.
GET IN TOUCH
If you want to reach more customers, sell more stuff, test your ideas and launch products faster I’d love to hear from you.
Cheers
Dave